Alzheimer Association
Art Direction, Concept Development
Alzheimer’s Association isn’t getting enough funding for research. Millennials are the most charitable demographic, yet believe that Alzheimer’s disease is a normal part of aging and not an immediate health concern.
Insight
Millennial’s memories live in their phones, not their minds.
Idea
Show young social media users what its like to not have access to their memories.
On September 21st, World Alzheimer’s Day, the Alzheimer’s Association will partner with social media platforms to intercept users from retrieving their memories.
When your memories are backed up on several different platforms you don’t have to worry about losing them. But people diagnosed with Alzheimer’s can feel their memories fading away a bit more each day. We decided to use a fading transition to mimic the feeling of the contents of your mind withering away.
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Instagram Stories Archive
Facebook Memories
Snapchat
Memories