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Spotify

Art Direction, Concept Development

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Insight

Spotify and its users create playlists for every occasion, but sometimes it can take some work to feel in-sync with the queue. Picking the right song for the moment can actually take you out of the moment. 

Idea

We created Heart on Aux, an in-app interface in which Spotify users can connect to their heart rates on their smartwatches and match the BPM of their hearts and music to make sure users are always in sync.

Case Study Video

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Onboarding

Sync

Create playlist

Share

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Walkthrough

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Out of Home

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