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LEGO
Art Direction, Concept Development
D&AD New Blood Wooden Pencil
Today’s teens live a double life: stressed high schooler and fervent activist. On top of making signs for promposals, they are designing posters for school walkouts. We’re encouraging teens to swap flimsy paper posters for sturdy LEGO signs to use LEGO bricks in a new way.
Instagram Story Ad
Instagram Stories
Instagram Page
Influencer Collaboration
@dudewithsign
Experiential
Activation at March For Our Lives in Washington D.C. that provides LEGO bricks to make signs.
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